Audience Research

Custom Projects

North Shore Leisure Club Member Survey Case Study

Audience Research conducted a detailed survey of The Club’s 1500+ strong member base to provide The Board and Management with a clear path for the future of The Club.
Audience Research developed 40+ carefully crafted questions, using a mix of open ended, predetermined options & number scales. Identical online & paper surveys were available to ensure maximum Member involvement.

Audience Research Makes the Process Simple

The Key Findings

Overall Member satisfaction very high.

Desire amongst Members for the club to make significant capital investments to remain relevant.

Areas of investment were identified and ranked by importance.

Members strongly appreciated the opportunity to provide feedback.

The Board now have a clear strategy for future planning at The Club

An 18 year+ history in research and data analysis.

Great at providing a flexible service that is not bound by rigid time frames.

We have a natural love for finding stories within data, excellent project management skills & great communication.

Small & medium research projects are are our specialty

Audience Research Is Unique

Using Audience Research to conduct our Member Survey was an easy decision, right from the start she was organised, took the time to understand our club and made the entire process a dream. Brooke was very responsive and clearly explained any questions we had.

Brooke gave us actionable insights by comparing younger vs older members opinions, Men vs Women and even Membership Categories this was exceptionally valuable for our Club.

I would not hesitate to recommend Audience Research for conducting Member Survey’s, Brooke was fantastic to work with. David, General Manager.

In the Clients Words